Rajith CR better known by screen name Rajith Menon's debut film was "Goal". While watching the shooting of Kamal's Karutha Pakshikal, he was handpicked by an assistant to Kamal to play the lead role in Goal.[1] He received the "Asianet Best New Face Award" for this film.[3] He was lucky to work with all major filmmakers, he was cast in films directed by I.V. Sasi, Joshiy, Kamal, Rajasenan and T.K. Rajeevkumar.[4] He made his Tamil film debut in 2014 with Vikraman's Ninaithathu Yaaro in which he played an assistant director in the film.[5] He made his Telugu debut through the film Dhamki directed by Chinna Aenuganti.He is currently shooting for his second Telugu film, Sreerama Raksha, directed by Ramanujan Elu.[6] Apart from films ,Rajith has endorsed and been part of numerous commercials/ads. Direction In all the interviews he has mentioned that direction is his passion and aim. Following this passion, he debuted into direction with music video "Love Policy" starring Aju Varghese and Shritha Sivadas in lead roles with Govind Padmasoorya Bhagath Manuel doing cameo roles and was Sony Music second venture in Mollywood.This music video had music by Sreejith-Saachin and was sung by Sooraj Santhosh and Remya Nambeesan .it went on to become one of the top trending music videos in YouTube. [7] Second music video was a dedication to motherhood titled "Anbendraale Amma" in Tamil and "With Love Maa" in Hindi and had the gorgeous Zarina Wahab in the lead role.Distributed by Times music, music by Renjith Unni and sung by Shweta Mohan and Saptaparna Chakraborty respectively. This went on to become an instant hit and viral and everyone praised for the heart touching theme taken and direction.[8] He is also the Managing Director of an ad agency called "Arvy Productions" and is currently directing ads.